Product DescriptionA guide to creating copy that connects with customersand makes the sale
Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business.
Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line 'voice' and use it to forge lasting bonds with customers, increase market share, and close sales.
Customer Reviews
Average Rating:
Rating: - An articulate guide to online copywriting
This is an account of why the language of the Web is and should be so different, and a how-to guide for successful online communication with your audience. Along the way, the author provides many examples to illustrate solid points. Highly recommended.
Rating: - Must Read for Search Engine Marketers
Anyone involved in Search Engine Marketing should read this book. If more of my peers in the industry would read this book, the Web would be a better place. My only knock on the book is that it is fairly basic and would appreciate a new edition at some point.
Rating: - Great Book for Any Web Copywriter
After reading a string of very poor SEO books I've been lucky to hit upon another string of some of the best business and web marketing books available. Net Words by Nick Usborne is no exception to that latter trend. This is easily one of the most fantastic books I've read when it comes to web marketing. Nick has an incredibly easy to read style of writing and offers plenty of examples providing real differences between good copy and great copy.
Great copy is what Net Words is all about. ... Read More
Rating: - Not very good.
You don't want to read a book about writing that is badly written. As far as I can tell, Usborne figured that since the book is offline, it should not follow the high-impact rules of writing that he would use online.
Well, online and offline writing is not THAT different! This book is turgid and useless. Other books on the market are superior.
Rating: - A "must have" for anybody who does Online Copy writing
The book is very compact and well written. Nick Usborne wrote this book based on his own experiences as online copywriter. You can tell, because he provides a lot of examples of issues that are exclusively Web related and also about differences between copy writing for the "real world" and the unique challenges and subtle differences to the copy writing for the Internet. Some things that work great offline in its specific environment such as print magazine or Television don't work the same way online, ... Read More
- An articulate guide to online copywriting
- Not very good.
