Product DescriptionRecord Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world 'how to' practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry.
Record Label Marketing...
* Builds your knowledge base by introducing the basics of the marketing mix, market segmentation and consumer behavior * Gives you the tools necessary to understand and use SoundScan data, and to successfully manage the budget of a recorded music project * Presents vital information on label publicity, advertising, retail distribution and marketing research * Introduces you to industry resources like NARM, RIAA, and the IFPI * Offers essential marketing strategies including grassroots promotion and Internet/new media, as well as highlighting international marketing opportunities * Reveals how successful labels use video production, promotional touring and special products to build revenue * Looks to the future of the music business-how online developments, technological diffusion, and convergence and new markets are continually reshaping the industry
This guide is accompanied by a website, www.recordlabelmarketing.com, which offers interactive assignments to strengthen your knowledge as well as updates on the latest news, industry figures and developments.
* The only book that looks inside the marketing machine of commercial record labels * Presented in a clear, readable manner with industry figures (and how to read them), tables, graphs, glossaries and example marketing plans * A dedicated website: www.recordlabelmarketing.com offers interactive assignments and updates
Customer Reviews
Average Rating:
Rating: - You better get this
This is the first book that I'd run across on record label marketing. I am so glad I bought it. It not only gives you ways to market your label but explains the benefits of doing so. This book is great...there are copies of the different charts so that the reader can become familiar with them. The author also directs the reader to other sources for additional information. I suggest you pick this one up asap!
Rating: - Powerful Information
So far 3/4 of the way through. The book is filled with lots of powerful information. Perfect for someone seeking a big picture view of the state of the industry and a look at the field with a global perspective. I thought that parts were somewhat hard to keep my attention, although a portion of the information is review, as I have been a student of the industry. Great for the present time. (Uses examples of current artists and trends.) Also, more than informative on issues pertaining to the ... Read More
Rating: - Very accurate
Before I got into the music industry I read every book out there that had anything to do with the business. After years of working I realized only a select few of those many many books were accurate. This book, you can tell, is written by people who know the industry from an inside perspective. Most other books i've read are from authors who don't really have a clue other than what they've heard. This book is a testament to the "old industry" before Steve Jobs and MySpace hit the scene. It would ... Read More
Rating: - One of the Best Books available
I got this book along with Artist Ceo: The Indie Record label guide at musicbrains.net and the Future of Music and found those books to be very complementary and productive.
Rating: - Finally, a music marketing book you can use
I have been teaching music marketing for nearly a decade and until now I was never satisfied with the texts that were available. This book covers everything you need to know if you are going to do marketing in the industry. The overview of marketing gives the reader the basics and then Hutchison et al take you into just the right level of detail on how its done in the industry. With all the examples and illustrations it doesn't read like a text book. By the time you finish reading Record Label Marketing ... Read More
- You better get this
- Powerful Information
