Binding: Paperback EAN: 9780875844015 ISBN: 0875844014 Label: Harvard Business School Press Manufacturer: Harvard Business School Press Number Of Items: 1 Number Of Pages: 432 Publication Date: 1993-03 Publisher: Harvard Business School Press Sales Rank: 1233187 Studio: Harvard Business School Press
Product DescriptionMann and Plummer take us behind the scenes in the aspirin wars to penetrate the shores of capitalism and show the essence of competition at its canniest, most ruthless, most brilliant, and most fierce.ights to Atlantic. 8 pages of photographs.
Customer Reviews
Average Rating:
Rating: - A keystone book to any library
You are not a pharmacist until you read this book. Nor are you a doctor, lawyer or Indian chief. Every historian, military expert, and anyone with intellectual curiosity will feel compelled to read it.
Those who have read Ayn Rand, George Orwell and Plutarch will include this tome as a lifetime "must read".
Sadly, it is currently out of print.
Rating: - A most facinating case study of international Business
I first picked up this book in the bargain bin at my college bookstore for only $1.00. It is probably the most interesting non-fiction book I have ever read. Even though it concentrates on the trials and tribulations of aspirin, it gives an interesting picture of over-the-counter drug marketing and promotion during the 20th century. The book is well researched, with liberal footnotes.
The main storyline for the book is about the story of Farbenfabriken Bayer (later IG Farben and Bayer ... Read More
