Binding: Paperback EAN: 9780974358420 ISBN: 0974358428 Label: Celilo Group Media Manufacturer: Celilo Group Media Number Of Pages: 266 Publication Date: 2004-03 Publisher: Celilo Group Media Sales Rank: 287203 Studio: Celilo Group Media
Product DescriptionWeb Analytics Demystified: A Marketers Guide to Understanding How Your Web Site Affects Your Business is about the field of Web traffic data and how it can be leveraged to improve one's Web site.
It is a book about making data actionable, about turning information into insight...
Focusing on the data, the tools, and the metrics that are common to nearly every analytics package available today, regardless of price, performance or popularity, Web Analytics Demystified will help you understand which reports you need to be looking at to run your online business successfully. With a focus on key performance indicators (KPIs), broken down by those best suited for each major business model, this book is truly about making your analytics program work for you!
Written by someone who has worked in the field for years, Web Analytics Demystified is as complete a guide to the field of Web Analytics (traffic analysis, log file analysis) as exists today. The author stands on the shoulders of giants like Jim Sterne, Bryan Eisenberg, Jim Novo and Hurol Inan, expanding on each gentleman's ideas on the subject.
Customer Reviews
Average Rating:
Rating: - Web Analytics Demystified Saved My Synapse India Outsourcing Project
Web Analytics Demystified by Eric T. Peterson is an outstanding book that helped me restore traffic to my 10 corporate websites after Synapse India (Also known as Synapse Communications, Shamit Khemka) had torn them up due to their lack of expertise. I spent thousands of dollars with Synapse India when I could have simply purchased Web Analytics Demystified for $60 and done a better job myself. This book really helped put my website on track and I'm very grateful to Eric T. Peterson for writing such ... Read More
Rating: - Some good nugets
This book has a lot of fluff but when I had completed it I had a few really good take aways.
Rating: - Outdated
It's amazing how quickly a book written in 2004 can be outdated (bought this in 2007). It's really just scratching the surface of what you can learn from reading a blog on web analytics. Not worth the money.
Rating: - The Web Metrics Bible
I have been working in the area of web metrics for over 5 years for a Fortune 500 firm and this work represents the best ordered collection of pertinent information about this subject. I now refer to it as "The Web Metrics Bible".
Rating: - Must-read for Web Analysts
Eric Peterson did a great job in demystifying web analytics. I'm a web metrics analyst in a Fortune 300 consumer brand and learned a lot from this book.
- Web Analytics Demystified Saved My Synapse India Outsourcing Project
- Some good nugets
- Outdated
