Books : How Mobil stars affect restaurant-pricing behavior. (Mobil Travel Guide)(includes related article on new criteria used in the 1996 Mobil Travel Guide): ... Hotel & Restaurant Administration Quarterly
Binding: Digital Format: HTML Label: Cornell University Manufacturer: Cornell University Number Of Pages: 14 Publication Date: April 01, 1996 Publisher: Cornell University Release Date: July 28, 2005 Studio: Cornell University
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Product DescriptionThis digital document is an article from Cornell Hotel & Restaurant Administration Quarterly, published by Cornell University on April 1, 1996. The length of the article is 4095 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: A study of price changes in restaurants in Illinois, Massachusetts, Ontario and Quebec in relation to changes in Mobil Travel Guide ratings revealed that price increases were more prevalent for restaurants that gained a Mobil star than for those whose rating were unchanged. An exception were Ontario restaurants, where those with unchanged Mobil ratings raised prices in similar proportion to those which gained a star. Restaurants which lost a star were also found to implement price changes that were not significantly different from 'unchanged' restaurants, except in Illinois where price hikes by these 'demoted' restaurants were smaller than unchanged ones.
Citation Details Title: How Mobil stars affect restaurant-pricing behavior. (Mobil Travel Guide)(includes related article on new criteria used in the 1996 Mobil Travel Guide) Author: Michael J. Cotter Publication:Cornell Hotel & Restaurant Administration Quarterly (Refereed) Date: April 1, 1996 Publisher: Cornell University Volume: v37 Issue: n2 Page: p34(8)
