Binding: Digital Format: HTML Label: Campaigns & Elections, Inc. Manufacturer: Campaigns & Elections, Inc. Number Of Pages: 3 Publication Date: June 01, 1998 Publisher: Campaigns & Elections, Inc. Release Date: July 28, 2005 Studio: Campaigns & Elections, Inc.
Editorial Review:
Product DescriptionThis digital document is an article from Campaigns & Elections, published by Campaigns & Elections, Inc. on June 1, 1998. The length of the article is 764 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Regional cable news is emerging as a significant political advertising medium. In comparison, cable political advertisements provide the same ease of air time purchasing, lower rates, quality technical service and reaches population-specific viewers more than broadcast television advertising. Furthermore, there are 68 million homes which subscribe to cable. Some of the candidates who have utilized regional cable in campaigns were Bob Dole, Bill Clinton and the New York Conservative Party.
Citation Details Title: Regional cable news: political ad opportunity.(The Political Professional)(Column) Author: Michael Labriola Publication:Campaigns & Elections (Refereed) Date: June 1, 1998 Publisher: Campaigns & Elections, Inc. Volume: v19 Issue: n6 Page: p45(1)
