Binding: Paperback Label: IDC Manufacturer: IDC Number Of Pages: 24 Publication Date: February 14, 2008 Publisher: IDC Release Date: February 14, 2008 Studio: IDC
Editorial Review:
Product Description
IDC's survey of more than 700 European enterprises across seven key countries and regions shows good growth in 2008 budgets. 'The number of participants involved in IT decisions is increasing in Western European organizations and the corporate management team now has an increasing influence in the final IT spending decision,' said Laura Converso, research manager, European Services Markets and Competitive Insights. 'IT vendors will need to address these different groups of influencers with separate messages that address their specific needs and pain points, and will have to move out of their technical comfort zone and speak the language of the different customer groups.'
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