Product DescriptionSuppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle-dwellers as well as executives managing multimillion-dollar marketing firms. You could learn proven skills and techniques that would revolutionize your marketing efforts. That discussion is packaged in these pages. Whether youre a veteran marketing professional or a novice entering the field, you cant afford to miss this wisdom.
Customer Reviews
Average Rating:
Rating: - Why not 5 stars? Because...
... author, still wanted put the unsuccessful interviews in book, even knowing, that they are such.
What I can say about this book? It's like a zebra. One interview, you read, and keep saying - WOW, this guys knows what he says, wow, this idea I like, I can use. Another interview - just opposite - 2 man came together talk in blah-blah style about internet marketing along with a coffee cup. Well, yeah, for them both it may be interesting to spend a an hour for that, or that could be good for ... Read More
Rating: - On Line Marketing Heroes
This is the biggest bargain available. To be able to read the various paths to success "mere mortals" took to become successful on the internet was extremely inspirational.
I have been quoting the book with regularity since reading. it is a most informative overview.
Rating: - If you want to sell online, buy this book.
The online world is the world of DIY. There is simply no substitute for living and breathing it. The interviews in this book are with folks that have significant DIY experience.
You will make mistakes selling online because that is the nature of the beast (if you are not making mistakes you are not in the game), but you might make fewer of them if you read this book. Even if some of this stuff is old school for you, there are some gems here that are well worth the price of admission. ... Read More
Rating: - A Valuable Resouce
One of the reasons books exist is to pass along information--some of which you might learn on your own. But in such a complex proposal as online marketing, you're unlikely to pick up everything on your own, if for no other reason than the fact that each and every one of has a different approach to problem-solving.
In this book you an learn how highly successful online marketers get it done--without having to go through trial-and-error method and missing the unique wisdom that's offered ... Read More
Rating: - With Online Marketing, Knowledge is Power
I am honored to be included in this book. It provides an incredible wealth of information from those who have "been there" and "done that."
It is a must read for marketing professionals who need to have the knowledge and skills that will give them a competitive advantage in today's online world.
The book also provides an important education for business owners and executives who need to make informed decisions about strategies and associated activities they direct or the services ... Read More
- Why not 5 stars? Because...
- On Line Marketing Heroes
