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Binding: Hardcover
Dewey Decimal Number: 609
EAN: 9780596527051
Format: Illustrated
ISBN: 0596527055
Label: O'Reilly Media, Inc.
Manufacturer: O'Reilly Media, Inc.
Number Of Items: 1
Number Of Pages: 192
Publication Date: May 15, 2007
Publisher: O'Reilly Media, Inc.
Sales Rank: 31973
Studio: O'Reilly Media, Inc.
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Average Rating: 
Rating:  - An absolute must read for scientists and engineers
At this point I can't say much that the other reviewers haven't already. Berkun makes a case study out of innovators and their innovations, exposing the real history behind the developments. There is no such thing as "Eureka!"...breakthroughs occur only after many long hours of development have been racked up (even in such "accidental" discoveries like the microwave oven), from you and all of your predecessors, all the way back to when we first crawled out of the ocean.
So much surrounding ... Read More
Rating: - The Myths of Innovation
A very infomative and entertaining read. The book opens your eyes to a lot of things you usually take foregranted.
Rating:  - Disappointing
This book is not all that. Its just a bunch of meandering ramblings from a guy whose main qualification seems to be that he worked on Internet Explorer at Microsoft. It creates just as many rah rah myths as it challenges. It is poorly written, the author is wholly devoid of any gravitas, and thus does not offer many coherent or believable insights. I suppose the bibliography is useful, for finding a real book, which this one is not.
Rating: - Excellent book for people working to innovate, and even for those curious or unsure about what innovation means or how to do it
I recommend Scott Berkun's book The Myths of Innovation to everyone willing to trade a couple hours of reading and thinking for a deeper understanding of what's holding you back in your creative endeavours, and some alternatives to help you get out of your rut.
In Myths Scott lists 10 myths, one per chapter, which hamper people from innovating. His chapters begin by explaining some important things we've been lead to believe about inventing and innovation simply by living in our culture (U.S.A.). ... Read More
Rating:  - I'm a Scott Berkun fan, but this one didn't do it for me.
I really liked Art of Project Management so had high expectation for this book. It took me a while to get engaged into this one, and while there are lots of interesting tidbits, I really didn't find something that sticks to my ribs. Filling, but not satisfying.
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