Product DescriptionAn updated edition of the national bestseller—now with a new introduction and a new chapter
Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.
A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.
Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about: • Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry. • Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production. • Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.
An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.
Customer Reviews
Average Rating:
Rating: - Solid beginning, some frays near the end
This book provides a good overview of how collaboration is starting to change industries and social networking. Even for someone who is part of the Internet generation, this book examinees many different angles, and presented cases that even I, a veteran Internet junkie, knew very little about. The book does an excellent job of explaining why supporting open platforms has the potential to be extremely profitable. The sections about Linux and Goldcorp seemed particularly solid, providing clear evidence ... Read More
Rating: - Wikinomics Will Change the World
The theme of this book is simple enough to understand and clearly stated at the beginning of the book: More minds and new technologies are allowing more people to share information and ideas, collaborate and innovate in ways the world has never seen, all of which will lead to more rapid and innovate change in the way we live our lives and interact with each other. The remainder of the book is merely examples of how this has happened and how the authors believe that the open sourcing of everything will ... Read More
Rating: - Helping ArmstrongAuctions.com succeed
This is a great book! Highly recommended.
I read about 5 - 8 business, marketing, technology and auction related books a month to stay on the cutting edge in my auction business. The internet is playing an increasingly important role in my industry and I have been studying about different ways to harness the power of the net to benefit our auction clients. A lot of what is out there is marginal at best....but not Wikinomics, I read this book with highlighter in hand and it is marked up all ... Read More
Rating: - Wicked Wikinomics
This has to be the most straight forward explanation about social media to date. It is clear, and makes causal links throughout! Great
Rating: - Wow, What an eye opener!
Wikinomics is a terrific book to open our eyes to what is happening in the workplace. As a middle school guidance counselor, I can see that we need to be teaching the student more about technology and how the work place is using it for collaboration. Thanks.
- Wikinomics Will Change the World
