Pay Per Click Search Engine Tactics
Advertising on pay per click search engines can be a great way to boost sales and revenue, provided you know what you are doing.Like a lot of things in life, it is a "trial and error" approach that is needed
to find out what will work best for you. Pay per click advertising on one particular
PPC search engine may be very successful for one person, but not not be successful
at all for another person. It all depends on the product/service you are trying
to promote, the keywords you are targeting and the cost of those keywords.
Here are some tactics that you can use to maximize your success when using
pay per click advertising on the pay per click search engines:
Don't always bid for first position - Why would you pay $0.50 per
click to be listed first, when you can pay $0.10 per click to be listed third
(for example) for the same keyword? Sure, first position will get more traffic,
but you can get five clicks listed third (e.g. $0.10 x 5 = $0.50) for the cost
of one click in the number one position. That's five times the opportunity to
get visitors and five times the opportunity to make sales for no extra cost!
Diversify your keywords - Are the bids for your desired keyword far
too high for you to compete on? Then why not try diversifying you keywords a
little bit and target more specific keywords? They may not get as many searches
as your desired keyword, but you will (again) be able to get "more bang
for your buck". An example of this would be a web hosting company, whose
desired term would obviously be "web hosting". "Web hosting"
can go for bids of upto $10 per click on some pay per click search engines (which
is very expensive), so it would be a good choice for the web hosting company
to diversify and target niche terms like "cpanel web hosting", "web
hosting company" "website hosting" etc. These keywords may not
get as many searches as the keyword "web hosting", but they will bring
in potential customers of the same quality for a lower cost. Afterall, they
are all looking for we hosting, right?
Use test campaigns - As I mentioned before, not everyone gets the same
results or ROI (Return On Investment) from the same pay per click search engines.
This is why it is best to use test campaigns on a variety of pay per click search
engines to see if the PPC performs for you. Many pay per click search engines
require minimum deposits of only $20-$50 on sign-up. So, it is recommended that
you only deposit the minimum required amount on sign-up, and use this amount
to "test the waters" before spending more money with them. If you
get good results, great! Continue to use them. If not, you haven't lost that
much - it's only $20-$50.
Try smaller pay per click search engines - Many regard Google
Adwords and Overture
as the "big" pay per click search engines, and this may be true. However,
this does not mean that they are the only ones worth advertising on. Infact,
there are quite a few decent "second tier" pay per click search engines
that offer great value for money as their bid prices and competition for keywords
tend to be lesser than the "big" pay per click search engines. Second
tier PPC search engines such as Enhance,
Search123
& FindWhat
can also provide great value for money, and infact, some people prefer these
"second tier" PPC's over the big ones for that reason.
And that's it! Experiment with the above suggested tactics and see whether they
work for you. Like I said at the start of the article, "it's a trial and
error approach" that is needed. Don't let bad results with one pay per
click search engine discourage you from advertising on search engines. Some
PPC's will not work for you, and some will work wonders. It is patience and
experience that is the key to success pay per click search engine advertising. |
