Google's Competitive Advantage: It Leverages "The Power of Free"

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Google's Competitive Advantage: It Leverages "The Power of Free"

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Would Microsoft be able to use its acquisition of Yahoo! to 'shake its obsession with catching Google and instead look to the next generation of the Internet,' asked John Markoff in The New York Times yesterday. Writing in his popular 'Silicon Valley Memo,' Markoff nailed the one thing that Google 'gets' that Microsoft doesn't (yet): how to leverage 'The Power of Free.'

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Submitted: 25th of February 2008

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