Enterprise mashups have been going steadily more mainstream since 2006, when the AJAXWorld Conference & Expo first began giving houseroom to sessions by the pioneers of enabling the fusion of employee expertise and rich information to produce new insights and winning strategies. This March at AJAXWorld 2008 East in New York City (March 18-20) there are more sessions than ever before highlighting the enterprise potential of harnessing mashups to maximize competitiveness.