It's unlikely, however, that Google, the target of the proposed merger, can do much of anything other than raise dust - like its move over the weekend to raise the specter of Microsoft's possible monopolization of the Internet and its illegal leverage into 'new, adjacent markets.' As the Journal observes, Google would have a tough time making a bid for Yahoo itself because its owns too much of search and Internet advertising to clear the regulators, and even the alternatives - underwriting another white knight or helping Yahoo stay independent by guaranteeing 'revenue in return for a Yahoo advertising outsourcing pact' - would probably meet with regulatory headwinds. |