Web 2.0 is one of the hottest things on the consumer Web, but where does it fit in the enterprise? What's the business value and how can developers use new Web 2.0 mashups to bring value to the line-of-business users? In this session Rod Smith discusses what IBM is doing in the Web 2.0 space, demonstrates a mashup maker being developed by his team, and shares lessons he's learned from joint Web 2.0 development projects with companies such as American Express, Dunn & Bradstreet, and Dow Jones.