SitePoint's Search Engine Marketing Blog: Key Words |
Google’s Flash Indexing Disaster
Date: 07/16/2008
On July 1st, Google announced that, using technology provided by Adobe, it had enhanced the Google Search Engine to index the text embedded within Flash movies. What followed was bad advice from Google, second-guessing by web developers, and finally a few straight answers.
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Write For SitePoint And Win The Adobe CS3 Web Premium Suite
Date: 04/08/2008
We’ve extended the deadline for this competition by two weeks.
You asked for more competitions, so here’s another one!
We’re giving away two copies of Adobe CS3 Web Premium (kindly donated by Adobe) to the authors of the best articles about Adobe Flex and AIR submitted over the next four weeks.
That’s right — you could WIN a [...]
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Ask.com: We’ve Got All The Answers
Date: 03/06/2008
After my recent post about Ask.com’s recent layoffs and change in strategic direction, I had an interesting chat to Nicholas Graham, spokesperson for Ask.com. Graham clarified a few details amid plenty of speculation that Ask.com would be retiring its search functionality entirely.
“AP ran a story that suggested we were retiring our search technology — a [...]
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Kiss Your Ask.com Goodbye
Date: 03/05/2008
SearchEngineLand’s Barry Schwartz has a good writeup on the news that Ask.com has fired 8% of its staff, and is planning on changing the strategy behind its search engine, to instead focus on its female user base.
Ask.com is being refocused to build … an engine that answers questions tailored to women searching on health and [...]
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Changes to PageRank?
Date: 10/24/2007
It seems that Google has recently changed their PageRank algorithm. A number of sites have experienced a significant drop in PageRank as a result.
Boing Boing: Was 9, now 7.
Engadget: Was 7, now 5.
Forbes.com: Was 7, now 5.
New Scientist: Was 7, now 5.
Early reports suggest that sites which sell or exchange links are most affected. [...]
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Yahoo! Search Marketing Plays catch-up to AdWords
Date: 10/01/2007
Yahoo! Search Marketing is finally catching up to AdWords and has launched new features (and highlighted old ones) to enable advertisers to exercise more control over where their ad dollars are going.
Among them:
Blocked Domains
Now you can specify websites in our partner distribution network where you don’t want your ads to appear.
Blocked Continents
Yahoo! automatically excludes [...]
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MSN’s Keyword Forecasting Tool
Date: 02/14/2007
MSN adCenter has released a cool keyword forecasting tool.
Type in one or more keywords and you’ll get a breakdown as to the number of searches over the past year, and the forecasted number of searches for the next few months. It’s a great way to do more accurate projections on your traffic and sales [...]
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Page Strength Analysis Tool
Date: 07/12/2006
SEOMoz.org has developed a fantastic tool that calculates something they call “Page Strength” which can be used in to gauge the importance and visibility of any Website or Webpage.
I think it’s a great tool for any budding entrepreneur or marketer to have, as the Page Strength score is probably a much more accurate reflection of [...]
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Stop MSN From Displaying your DMOZ Descriptions
Date: 05/26/2006
Both Google & MSN have an annoying habit of grabbing your site description from the DMOZ directory, rather than using what you have in your Meta Description tag.
MSN has finally provided Webmasters with an option to override the default behaviour.
What we did was introduce a new option at the page level - a robots [...]
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SEM Kit 2006 Progress Report
Date: 04/07/2006
Since I lost my best friend and business partner in December, I haven’t been the most productive man in SEO… but I am back at it, and thought readers might like to know what I’ve been up to.
First, the 2006 edition (update) of the SitePoint Search Engine Marketing Kit is well underway, and will probably [...]
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